Content and Information Architecture

Content is the most important thing in any design adventure you embark on. It affects your message, your brand, your users' experience and your SEO.

If you haven't got the time, inclination or experience to make sure your content is fantastic, we are able to help. Once you have your content, we can also work with you to devise a solid information architecture.

Small Studio's travel album includes a breadth of experience. We've considered user journeys, prioritised content based on projects goals and watched UI trends come and go. We've gone into forensic detail for subscription forms. We've devised freaky immersive experiences and we've read Don't Make me Think!

If you're lost in a jungle of content, we can even provide editorial services and help you brief your copywriter.

Sitemaps

Sometimes a journey is about follies and distraction. But in the case of websites, destination is everything. Small Studio can map the the most direct way for your users to get where they need to be. Before we embark on any website journey we will work with you to produce a detailed sitemap of both the front and back-ends of the site.

Wireframes

Developing wireframes is the first step in caging the as-yet untethered beasts of your project into a tidy and appropriate visual zoo. Before a project goes into the concept development phase, we will produce wireframes for key screens. These will identify the hierarchy and layout of all information. Call us the lion-tamers, if you will.

Use cases

To ensure a comfortable journey for your website users, use cases can document the who, where, what, why and how of your site's key transactions. They include detailed notes on activities undertaken by each user, and how the solution should respond. Armed with a pack of use cases you can be confident of your site's requirements.

Editorial style guide

Is that an eggplant or an aubergine? Are we driving into the plains in a truck or a lorry? Is that butterfly colourful or colorful? Editorial style guides act as suction-cupped shoes for navigating this potentially slippery terrain. They outline the right voice, spelling and stylistic preferences.

Content Strategy

An appreciation for the importance of content is sadly not enough. It's content itself that makes communication happen. Some clients can muster just a few nice pars, or a complete herd of crossbred communications. At these times Small Studio can step into the fray to define a message, a content structure and even produce the content.

Editing and proof reading

Some creatures are more safely observed with the companionship of a knowledgeable guide. And observed without care or guidance the English language can be a mire of danger. If you want to avoid printing the word 'people' when you meant 'pepper', Small Studio can help. We can proof and review the content of your project before you send it out to the world.