Oxfam Sneaky Business

Oxfam Australia is committed to many worthwhile causes, one of which is improving conditions for factory workers around the world. The organisation has set up a number of online campaigns as part of their wider work, and they approached Small Studio for assistance with a new awareness campaign targeting the issue of footwear workers' rights.

Small Studio had the good fortune of collaborating with Oxfam, discussing the goals and audience of the campaign and expanding on their original ideas to produce the strategy and design for a 'virtual march' around the world. Oxfam then developed the website in-house and the campaign is ongoing. Hey, you should totally join the march!